What's next with Sebastian Hooker, Co-Founder of Nimstrata? Read our interview below to learn how Sebastian built a no-code way for Shopify merchants to integrate Google's Vertex AI engine into their stores.
What is Nimstrata?
We built the first and only fully-managed service to connect Shopify stores directly to Google Cloud Vertex AI Search for Retail. This allows Shopify merchants to put the power of Google's search algorithms on their online storefronts and deliver best-in-class search and recommendations experiences.
Are you funded?
No, we're bootstrapped.
Who do you serve?
Merchants should have at least 1,000 SKUs to benefit from using AI models for search, along with at least 50,000 visitors/month for recommendations.
What's standout about Nimstrata?
Nimstrata was founded by a former Google Cloud engineer and has deep experience in Google Cloud's Retail API technologies. They are a certified Google Cloud partner and run free A/B tests.
What's next at Nimstrata?
In terms of expansion, we have kicked off a formal partnership with Google Cloud and multiple Shopify agencies (first in the United Kingdom) to bring merchants an end-to-end implementation experience that adds tangible value in under one week.
In terms of new features, we are simplifying implementations for global merchants next. Google Cloud has unique limitations around international pricing and catalogs, so we are developing features that simplify this integration pattern. We want merchants to be able to deliver location-specific AI models without having to manage multiple Google Cloud environments or catalogs or go through additional setup steps.
We are also developing more integrations with various theme providers and other Shopify apps. We believe the Shopify ecosystem is stronger together, and we want to be a sustainable partner in the space focused on interoperability and shared success.
What's next in your niche?
I'm particularly excited about the future of conversational commerce augmented by large language models and generative AI. Instead of typing search terms, imagine having a conversation with a search engine to find the perfect accessory or outfit from an online retailer. For example, “Show me elegant dresses for a cocktail party I was invited to,” with great reasoning, virtual try-ons, and a seamless purchase experience.
What's one thing the public doesn't know about your professional background or founder story that has led you to this point in your career?
I couldn't do this without the amazing support of my wife and parents. I left a very comfortable job at Google to bet on myself, and they are allowing me to take a huge financial, personal, and professional gamble on Nimstrata. I don't think the support systems that surround successful founders get a lot of attention, so I want to re-iterate that I wouldn't be where I am today without them.
What's one thing you wish people paid more attention to in the world?
I think we're losing “third spaces” at an alarming rate. The benefits of WFH are great, but the office was a great spot to form natural connections. I believe as a society we should focus on creating new “third spaces” where communities can gather, connect, and learn from each other – and it doesn't have to be connected to work!
I'm not advocating a return to office, I'm advocating for cafes, co-working spaces, and even shopping malls where people of all ages can create close connections.
Who should I interview next?
Mark Dodgson is creating Context – this is another phenomenal Shopify app we've seen built with love delivering amazing results. (Already interviewed! Coming soon!)
Sarah Darlington at Intelligems – is our partner in A/B testing and a small but powerful team driving meaningful revenue for their customers.