Sequoia Capital plans to invest hundreds of millions of dollars in Sequence Holdings, a holding company founded in 2025 that buys established service businesses and uses AI to rebuild parts of their operations, according to The Information. Sequence and DFO Management, the Dell family’s investment office, agreed in September to buy a majority of insurance broker Baldwin Group in a $7.7B take-private deal, and the new money is likely to fund more acquisitions. It’s Sequoia’s second known bet on an AI holding company, after Ithaca Holdings, run by Sequoia partner Ravi Gupta, which agreed to buy Bumble for $1.3B. Other venture firms are backing the same model, including Thrive Capital, whose Thrive Holdings agreed last month to buy ADT for $15.3B including debt.
