Wayflyer, the e-commerce funding provider, acquired Conjura, an AI-driven e-commerce analytics platform that consolidates merchants’ fragmented commerce, marketing, and operations data into a single view and layers predictive models on top for growth and margin insights. The deal builds on a full-circle relationship, as Wayflyer was originally incubated within Conjura in 2019 before spinning out, and all Conjura employees will now join Wayflyer to speed development of AI tools that feed merchant data directly into funding and growth decisions. Conjura recently added a natural-language interface letting merchants query complex datasets in plain English, the capability Wayflyer most wants to fold in. Financial terms were not disclosed.
